Beer battlegrounds: Should colleges sell alcohol at sports games?

Add Indiana University to the growing list of schools that sell alcohol. In April, the school said in a news release stating that beer and wine will be available to all fans this fall. FSU allows alcohol to be sold at the off-campus basketball arena and on-campus baseball field, but limits alcohol sales to a „back porch” area of the school’s on-campus football stadium. Robin Hartnett, who typically buys season tickets to the football games as a 1990 alumna at Michigan State, said she may not do so this year because of the new alcohol policy.

A number of other college stadiums, including Virginia Tech and Ohio State, offer alcohol in luxury suites and/or club suites, but not in other parts of the stadium. „Every institution is looking at how they can increase revenue streams, and alcohol is one of those,” said Jeff Schemmel, president of consulting firm College Sports Solutions LLC. The University of South Carolina has not announced alcohol policy changes.

Seven Power Five conference schools – Big 12 members Texas and West Virginia, Big Ten members Minnesota and Maryland and ACC members Syracuse, Miami and Louisville – sell beer at their games. Maryland began selling beer this year, and will decide after the season whether or not to continue doing it. There are 16 schools that do not sell alcohol, including the two-time defending national champions.

  1. Seven other Pac-12 schools were already set to sell beer and wine in their football stadiums this season, including UCLA, which announced its alcohol sale plans last week.
  2. It’s a move Michigan Gov. Gretchen Whitmer, who supported legislation to lift bans on alcohol sales at college sporting events, says will bring in “a heck of a lot more revenue” and could reduce binge drinking at pre-games.
  3. The school is not expected to change its current alcohol policies, which allow alcohol in premium seating.
  4. In an attempt to enhance its game-day atmosphere, Rutgers signed a multi-year deal with Gourmet Dining.

The school experimented with alcohol sales at baseball and softball games. Now, the school is allowing drinks at all of the university’s athletic events. Prior to 2018, 40 of this year’s current 130 FBS Division I college football programs offered alcohol poisoning in-stadium beer and alcohol and sales at their games. There are 11 municipal stadiums where FBS teams are tenants and alcohol is available to the general public. The municipality usually keeps most, if not all, of the alcohol proceeds.

AP survey finds 55 of 69 schools in major college football now sell alcohol at stadiums on game day

According to NC State’s alcohol policy, alcohol sales are prohibited in athletic facilities and during games with the exception of availability in the football stadium’s premium seating area and at tailgating events. Many schools refuse to sell alcohol at games and on university premises because so many college students are under the age of 21. No one under the age of 21 may purchase beer at a college football game. While beer drinking is a common sight at tailgate parties outside of college football stadiums, a growing number of schools are bringing the party inside, opening taps in concourses that traditionally have been alcohol-free zones. Alcohol has been sold in football stadiums in various ways for years, but the number of schools willing to do it picked up dramatically in the late 2010s. Adam Barry, a health behavior social scientist at Texas A&M, said after the Southeastern Conference allowed schools to sell alcohol in 2019, booze started to flow in stadiums from coast to coast.

Vanderbilt University

„If they see the only way to have fun is to drink a lot, then they’re going to model after that. That’s not the message we want to be sending to them.” „Now these people will realize they can get one in the stadium and they don’t need that last beer at the tailgate,” Ross said. According to the USC Trojans guide, alcohol is completely prohibited inside the stadium.

The UCLA strictly prohibits the sale of alcohol in their athletic facilities and does not allow guests to bring in their own. In May, the University of Minnesota Board of Regents postponed a vote to allow alcohol sales at all of its sports facilities. Alcohol is sold to all fans at the University of Maryland’s stadium at a one drink per transaction limit before the end of the third quarter. Alcohol is available to all (of age) fans that attend Wake Forest football and baseball games. The Hard Rock Stadium guide says that alcohol sales for the 100 and 300 levels ends at the start of the third quarter for University of Miami football. Beer is available in the club section of Georgia Tech’s football stadium, but not in general seating.

University of California, Los Angeles

MSU already sells alcohol in Spartan Stadium suites because the suites aren’t connected to the stadium. Universities have been allowed to obtain liquor licenses to allow alcohol sales at events they have hosted, just not for college games. At Michigan Stadium, beer was sold during the 2014 NHL Winter Classic between the Detroit Red Wings and Toronto Maple Leafs, as well as a 2014 international soccer friendly between Real Madrid and Manchester United. More and more Big Ten universities are opting to sell alcohol to the general public at football games.

Through its concessions contract with Sodexo, Troy receives 43 percent of gross beer sales at its 30,000-seat stadium, more than $2 for every $5 beer. Eleven of the 34 schools play in off-campus stadiums that are not owned by the colleges. San Diego State, Miami and Georgia State share their off-campus stadiums with NFL teams.

Louisiana State University

Alcohol is not sold in Clemson’s stadium, but fans who buy premium tickets are allowed to bring their own drinks to enjoy in private seating areas. The new booze policy may have cost the Spartans at least one fan at this fall’s football games. Last year, Troy athletic director John Hartwell told ESPN that beer would account for an estimated $200,000 in revenue for the school.

University of Wisconsin

Mizzou officials released a statement saying that they were ready to consider the possibility of booze after the SEC decision was made. Stanford stadium policies state that beer and wine treatment plans & goals for substance abuse sales are only permitted in premium ticket areas. This fall, beer and wine sales will be extended to attendees in general seating for both Rutgers football and basketball games.

There were also cases of some schools in the early 2000s selling beer stadium-wide but then reversing that policy. With the likely approval of the license, only four Big Ten schools will have yet to approve alcohol sales at football games, including Michigan, Wisconsin, Northwestern and Nebraska. Northwestern and Nebraska both sell alcohol at their basketball arenas, while Wisconsin this month said it would begin selling alcohol at basketball and hockey games. While Michigan State has announced plans to sell alcohol in 2023, the Wolverines have yet to decide to sell booze in the „Big House.”

Penn State University

The University of Florida has yet to announce any policy changes, but the school is in a favorable position to turn on the Swamp’s tap. The stadium features a „Family Zone” where alcohol is not sold or present. The University of Colorado sells alcohol in the general concourse area of the stadium. A designated driver program is available and provides free soft drinks to sober drivers throughout the game. The athletics officials at the University of Michigan do not allow alcohol anywhere in the stadium or arena. According to Kenan Stadium’s policies, alcohol is not allowed in the stadium.

The University of Michigan, meanwhile, did not make alcohol available at the Big House this fall, waiting to see how it goes at basketball and hockey games later this winter. Michigan, meanwhile, did not make alcohol available at the Big House this fall, waiting to see how it goes at basketball and hockey games this winter. Alcohol service is already allowed at the College Football Playoff games and New Year’s Six bowls. The Division I Council voted Wednesday to approve alcoholism genetics, environment, abuse the sale of alcoholic beverages at all Division I NCAA championship events, a decision that will be finalized when the board meeting closes April 25, per USA Today. Mississippi law states that no alcoholic beverages can be consumed or sold at public athletic collegiate events, but Ole Miss fans are hoping that this law can be revised. For now, fans of LSU can only enjoy a drink in premium seating, but Tigers are eager to see what the athletic department decides.

Eastern Michigan University tested sales in limited locations in 2015, and expanded to the entire football stadium and basketball arena in 2019, according to MLive. With more than 100,000 fans regularly in the stands at a Michigan home football game, the implications could be significant. A spokesman said the University of Michigan has not said whether it will take advantage of the new opportunity to sell alcohol at its sporting venues. „At the University of Michigan, our campus leaders continue to discuss this legislation,” spokesperson Rick Fitzgerald said in an email.

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